CC356-+Assignment+2+Online+Advertising+Design

media type="file" key="Vertical_Tower-_La_Sani_ad.swf" width="217" height="545" align="center"

**(Vertical Tower Ad ( 160 x 1600)**

=La Sani - Ad Campaign=

**La Sani- meaning 'no other' is a brand new restaurant quickly gaining popularity. They specializing in the blend of intoxicationg flavours deeply rooted within the diversity of Eastern cultures and traditions. Blanketed by tantalizing fragrances and exotic spices, the taste of La Sani will revive your taste buds. This company is looking to expand their franchise and open more locations in various cities across Toronto. They want to promote their very inexpensive lunch menu to clients so that people know that they are ont just a high end restaurant, but are also very affordable.** **This ad campaign's main focus is to embedd the logo of La Sani into the viewers minds, create awareness and promote their lunch menu. The simple layout, and very concise use of images, fonts, and colors has been used deliberately to appeal to a wider audience; not just those of the Eastern descent. These ads will attract anyone who enjoys spicy foods, signfied by the red chillies, anyone who is looking for a cheap deal for a large quantitative meal (that rhymed!).** **The simplicity of design in this ad campaign is also because of my limited skills using flash, and photoshop. Some of the difficulties I had while producing these images was creating the flash vertical tower ad. I had to stick to a very basic effects. I also had trouble creating the full banner ad because it was difficult to fit everything into such a small space and to still make it legible for everyone to read. My personal favorite is the floating banner ad which would ideally appear by fading in like a pop up on various sites (cooking sites, tourist attractions, places to eat sites etc) and would be closed by the user by click on the 'x'.** **This form of online advertising will definielty help La Sani gain popularity among users and increase clientele and improve business. In the future, they can advertise more details such as their website information, further locations, display maps of their locations and offer some images of the kind of food that they carry.**